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IACOCCA by Lee Iacocca
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  • Title: Iacocca
  • Author: Lee A. Iacocca, Lee Iacocca, William Novak
  • Format: Hardcover
  • Publication Year: 1984
  • ISBN-10: 0553050672
  • ISBN-13: 9780553050677 Additional Information about Iacocca by Lee A. Iacocca, Lee Iacocca, William Novak (1984, Hardcover)
    Portions of this page Copyright 1995 - 2010 Muze Inc. All rights reserved.

    Synopsis
    In this 1984 business best seller, Lee Iacocca recounts his rise to the top of the Ford Corporation. The proud son of immigrants, he is proud also of his decision to market the Ford Mustang, which was a stunning success. Iacocca is a staunch advocate of the American auto industry as well as a critic of what he sees as bad business practices, and he takes a few shots at founder Henry Ford's leadership style. Iacocca tells of being unceremoniously dismissed from his presidency at Ford (by Henry Ford II), and of being hired by its rival, the Chrysler Corporation--an ailing company which he quickly resuscitated. Lee Iacocca became something of a popular hero after appearing as a plain-talking spokesperson in television commercials, and he brings those same qualities to IACOCCA.
     
    Publisher's Note

    The celebrated chief executive officer of Chrysler Corporation offers a straightforward account of his career at Ford, of the recent resurgence of Chrysler, and of what is wrong and right with American business.

    Book is in very good condition.

     




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